Rather than reject Pop Culture, BALANCE Edutainment chooses to create and celebrate popular works that raise awareness of critical issues and encourage actions that make the world a better place. In short, our mission is to #Occupy Pop Culture. We believe music, story and pop culture are our most powerful means to shift societies peacefully. Case in point are the major benefit concerts like Hope For Haiti after the 2011 earthquake which raised $61 million and will.i.am’s TRANS4MATION EXPERIENCE which brought in $5 million for needy kids in February 2012.
Unfortunately, most pop culture is like junk food; it may “taste” great, but it really isn’t good for us. By showcasing pop culture that is both nutritious and delicious, we hope to inspire artists to create and perform meaningful works to uplift and encourage people, especially youth, to make healthy choices and to actively engage with social causes that impact all of us. We are reaching out on Twitter to compile and promote nutritious pop culture.
Join Our Campaign to Change Pop Culture by Tweeting What’s Nutritious
You can get involved by tweeting out (and retweeting) your favorite nutritious pop culture songs in this format:
#nutritiouspopculture “[name of media]” [link to video] by [twitter handle if exists or artist name] http://bit.ly/x5byIp
It’s super easy! Like this:
#nutritiouspopculture “Who Says” http://bit.ly/oO5Kx9 by @selenagomez http://bit.ly/x5byIp
Resources for Nutritious Pop Culture
Recent Comments