Part III: Shorty Crowdfunding in Action
On March 5th, I filmed the voice of Pacha, my daughter Melia (hence my nickname Melia’s Papa), for ten minutes and weaved it together with an animated video that Allah had just finished for the website. I also set up Green Inbox to promote the campaign with emails to 1,250 of our Facebook friends on launch day. I spoke with support via email about getting the timing right for our shorty campaign; they were very helpful and easy to work with.
They recommended that we make sure we have at least 4 donations totalling over $100 as a welcome mat for the 1,250 emails to Facebook friends.
On March 6th, I activated the IndieGoGo campaign and reached out to a dozen of our key supporters, asking them to help seed the raise by contributing before the official launch.
On the morning of March 8th, we officially launched the Animated Book… What’s That campaign with emails to our list, social media posts, and the Green Inbox emails.
Five days later, on the last day of our first ending, we had hit and surpassed our internal milestone of $3,333. I extended the campaign two more days and set up Green Inbox to send emails to about 1,250 of our LinkedIn contacts.
On the evening of March 14th at 11:30p, I was on the phone with my animator Allah as he was making some images to share on the walls of our IndieGoGo backers. It had been an intense but not overly intense week, and we were feeling optimistic, knowing that we were at about 70% of the way to our $5K goal with about 24 hours left. And we just coming down from the high of a large contribution that had come in earlier. There is no better feeling than that of being supported, in the right time, in a good way.
My phone buzzed. Without thinking, I checked and saw that several new IndieGoGo contributions had come in the past 30 minutes. And I saw that one of them was $500 bringing us to within 6% of our goal. I almost cried. At that moment, I saw it all coming together. I knew that we would make our goal and then some, that we will get the app done, that the book will be an Amazon bestseller and that Pacha and I and the team are supported.
It felt amazing the next day, reflecting on our inevitable success; we were 97% of the way with 9 hours left. We were coasting to the finish. By midnight on March 15th, we had exceeded our $5,000 goal by more than $200. The InDemand kicked in at midnight, enabling us to accommodate several late contributions.
The IndieGoGo dashboard reveals that most of our donations came from email as opposed to Facebook, LinkedIn, our website and other sources.
The dashboard also shows that most of our contributions came from Green Inbox. Thanks Becky!
So in sum, if life gets you up in a bind, you still may have time to get shorty. And remember, IndieGoGo, Green Inbox, and email are King, when it comes to crowdfunding shorties! So when you’re in a pinch…
p.s. , One other thing that I forgot to mention is that there is a one to two week delay from when the IndieGoGo campaign ends and when you get the funds. The IndieGoGo site says 15 days but it turned out to be less. In our case, that was not going to work. So I borrowed funds from my mom against the IndieGoGo prospective earnings. Thanks Mom!
Dave Room, CEO. Dave’s most important identifier is Melia’s Papa. His tween-age daughter Melia is his motivation and inspiration. Since receiving a B.S. and M.S. in Engineering from Stanford University, Room has worked on the innovative edge of a number of emergent fields including yield management, life cycle costing, environmental performance measurement, intranet development, ecommerce software and renewable energy. In the process, he had leadership roles in several tech startups and a non profit he co-founded called Bay Localize. With the intention to uplift tens of millions of children worldwide, Room co-founded BALANCE Edutainment, co-authored Pacha’s Pajamas: A Story Written By Nature and executive produced the nine-award winning companion album. Dave is a SoulCollage® Facilitator and a Green For All fellow. Check out his life learnings and musings at MeliasPapa.com. Twitter: @meliaspapa.